Detailed Notes on Johnnie Walker Blue Label Ultra
Detailed Notes on Johnnie Walker Blue Label Ultra
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This is a globally allotted launch constructed from uncommon shares, which includes whisky from ghost distilleries which might be not in operation. Lower than 888 bottles had been produced around the globe.
This new, lightweight bottle is usually a matter of exquisite natural beauty; but more importantly, it demonstrates what can be done In regards to lightweighting glass. We'll carry on applying these learnings throughout our variety, having far more progressive strides as we glance to the future of Scotch.”
Diageo’s experimented with sustainable packaging right before—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle would be the suggestion with the spear for glass—specifically for companies wishing to promote in Europe.
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We hope that our discoveries may have a constructive affect in the wider market and aid learn new prospects for lighter, reduce carbon packaging options.”
From peaty whisky to fruity whisky, lean on our qualified insights to discover the full assortment and character of various whisky flavours.
As well as external glass makers, the brand rethought all components of how the bottle is intended, manufactured and transported: from hand-blowing the glass, to using a teardrop condition which, for The very first time ever, intended reforming the enduring Johnnie Walker sq. bottle.
In addition to redesigning the glass, imagined was specified to how the bottle could be manufactured and transported.
Weighing 180 grams, the Blue Label Ultra bottle is really a glimpse into the future of sustainable luxury spirits packaging
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This is a globally allocated release made out of exceptional shares, including whisky from ghost distilleries which can be no more in Procedure. A lot less than 888 bottles were made throughout the world.
With fewer than 888 bottles produced globally, Every single bottle is individually numbered and offered in a luxurious collector’s case.
We discovered the lightest, strongest glass bottle you may make without the need of compromising durability is actually a teardrop form.
“We’re probably about twelve months from People 1st items hitting the market on account of the lightweighting software.”
It is a one-off bottle for now illustrating the art of your achievable, to be a design and style experiment and redefining light-weight as luxurious. We'll continue on to apply these click here learnings throughout the broader Diageo range.
Dr. Walker sought out liquids from distilleries which include Oban, Brora and Royal Lochnagar, as well as a variety of ghost whiskies, initially made in distilleries that have due to the fact shut.
Johnnie Walker got down to advance the spirits industry by experimenting with light-weight glass for its luxury whiskies, encouraged because of the pattern towards 'fragile' as opposed to 'heavy' luxurious. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.